In the beginning was the word and the word was ‘fark!
It was the plaintive cry of the crow adopted by the original inhabitants of Australia as their clarion call, thE stark, dark call of the Australian outback landscape.
It was borne on the wind, through the trees, down the beach and across the water at the landing of the First Fleet. It was there at Gallipoli, Flanders, Kokoda and Khe Sahn. It rode with Breaker Morant and froze with Douglas Mawson; it flew with Kingsford Smith and Andy Thomas to the end of the earth and beyond; it ran in beside Keith Miller at Lords and texted Shane Warne in Durban; it raced up into the stands with Pat Cash and soared above the pack with Gary Ablett; it shat on Don Bradman’s cap.
It’s been there in disappointment, shock, elation, amazement, pain and anger.
It’s breathed character into the language of every sporting field, workplace, farm, back-yard shed, school, public house and parliament.
It’s brought life to literature, books and magazines, the common touch to theatre and moving pictures; was immortalized by the King on the flickering blue screen.
It’s the word that unites us.
The brand is fark and it’s on the way to becoming one of the great Australian iconic labels, associated with an ever-expanding range of merchandise.
The fark brand is stark, strong, sharp. The call of the crow appeals to the dark side of the outsider.
Think fark, think racy, raunchy and rebellious.
This is Australia – The Anthem
This is Australia and in the beginning
the first word we heard it was rugged and stark,
rolling out over the bush and the beaches
the word from the bird it was fark, fark,
the word from the bird it was fark.
Fark, fark everyone’s shouting
their heads off and hearts out from daylight ’til dark.
Fark, fark everyone’s raising
their voices and shouting out fark, fark,
everyone shouting out fark.
This is Australia the land of the legend
Rocket, the Don, the Dawn and the Shark.
Watching in wonder from up in the grandstand
everyone shouting out fark, fark
everyone shouting out fark.
Fark, fark everyone’s shouting
their their heads off and hearts out from daylight ’til dark.
Fark, fark everyone’s raising
their voices and shouting out fark, fark,
everyone shouting out fark.
This is Australia the word that unites us
in city and suburb, in high rise and park.
Calling the tough and the hard and the wiry,
Everyone’s shouting out fark, fark
Everyone’s shouting out fark.
Fark, fark everyone’s shouting
their their heads off and hearts out from daylight ’til dark.
Fark, fark everyone’s raising
their voices and shouting out fark, fark,
everyone shouting out fark.
Fark, that sounds good.